Whether you’re a professional graphic designer, photographer, or experimental artist, there are more opportunities and options than ever to sell and share your art online. In this article, we are going to share with your a detailed road about how to sell art online.
Many platforms for selling your work as an independent artist online exist from Ebay and Zazzle to Amazon and Instagram, not to mention directly through your own online store.
Introduction on how to sell art online
Most of the artists graduate from formal art courses that are adept in brush techniques, color theory, and composition—but they don’t know much about business.
How can artists sell art and paintings online? How will they market themselves? Making living as a career artist actually means understanding how you can build your audience, price art products, and have unique needs for shipping art. It means thinking like an entrepreneur.
Every year, a huge number of art is sold online than in standard settings. Even galleries are seeing a lot of online business. Actually, many new galleries report around half of their sales come from the online market, which means they aren’t the major net collectors.
From high-priced art to specialized crafts, many art lovers now are getting totally used to buying their art online. These creative arts have actually seen a very slow push compared to certain industries with online sales, however, that has completely changed over the past 8 years. Many such artists are skipping out galleries, hence deciding to take the work online by cutting down the middleman in the process.
Options to sell your art
With an amazing variety of choices available for each art genre, these choices can sometimes be quite overwhelming. There’re some independent artists who had great success marketing their work over social media and taking benefit of platforms such as Facebook and Instagram to attract buyers.
What if you are not to go independent? What if you like an idea to get a little support when you want it? There’re many such online platforms that will help you to expose your artwork to your potential buyers while providing all levels of marketing and technical support.
We have decided to narrow down this field, explaining all ins & outs of the best channels to sell art online. In that way, you may sit back & focus on creating an amazing website & marketing your art piece for the whole world to check out.
Don’t understand how to sell art online? Or where you should start? Don’t worry, we’ve got you covered.
Sites to Sell Your Artwork Online or Sales Channels
Yes, you can make money selling art online! Here are a few best places you can virtually sell your wonderful art.
Decide where you want to sell art. There are many e-commerce platforms, which can make selling very simple, from Getty to Amazon Images. Though, sales channels, which are perfect for you may depend upon which kind of art that you want to sell.
For instance, a photographer may sell through Fine Art America and Getty Images. Whereas, a graphic artist might sell via Fiverr, Zazzle, and Creative Market.
Etsy
When selling your artwork online, Etsy comes as a first choice of a lot of artists out there. The website was officially launched in 2005 and has become a go-to location for various designers, crafters, artists, and painters of all types to display their work and connect with potential clients and sell the art piece online.
Amazon
Nowadays, people purchase everything from n Amazon—and it also includes art. That depends on the type of art that you are selling, world’s biggest retailer online has a wide range of opportunities, which includes Amazon Handmade which features homemade and crafted items. Also, there is a whole section dedicated just to fine art, featuring great drawings, paintings, watercolors, and even photographs from partner artists.
Saatchi Art
If you are looking for exposure, Saatchi Art is a great place for you. It is an amazing art gallery that has a huge audience online. Even their website gets around 12 million views & 1.6 million visitors monthly, and they have around 500,000 followers just on Facebook and more than 650,000 on Instagram. Saatchi Art gallery can help you to sell on a wider scale and this platform has already sold to collectors in more than 80 countries across the world.
FineArtAmerica
If you are looking for complete versatility, you must consider giving FineArtAmerica a look, at one of the biggest art marketplaces online. FineArtAmerica combines the traditional art gallery model with amazing print-on-demand features. No matter whether you wish to sell your artwork online or want to give people an option to check your art transformed in T-shirt, iPhone case, or greeting card, they keep you well-covered.
Shopify
Sometimes, the right way to earn living from your artwork is to take things into your hands—and it means selling this online yourself.
Shopify is an e-commerce platform, which makes it very simple to sell your art online. With Shopify, one can very easily build a beautiful and simple-to-navigate online website to display your artwork to your potential buyers as well as drive great revenue for the business. Shopify comes well-equipped with many amazing features (that includes website templates & suite of various marketing tools), which make it simple to get the shop up & running within no time.
ARTPAL
Representing more than 222,000 artists out there, ArtPal is one unique gallery online that is completely free. Artists can either sell their items or can use ArtPal’s POD i.e. print-on-demand function, giving them complete flexibility in allowing people to purchase their art pieces. It means that artists will sell their original artwork & prints on the side.
UGallery
If you dreamed of art lining your high-end art gallery walls, you must consider selling it on UGallery. The selection of illustrations, paintings, prints, sculptures, and photos are very carefully designed to appeal to true art fans. The online art gallery market is highly committed to showcasing exciting and new art every time. Thus, to keep things interesting and new, they exhibit art from young and advanced artists—and the art needs to be exclusive and original to the platform.
Basically, UGallery wants to recreate this experience of visiting & shopping at a very high-end gallery—in digital space rather than the physical location.
Society6
If you are looking to check your art plastered over a huge range of products, then you would be hard-pressed finding the right partner than Society6. The print-on-demand art powerhouse has the biggest product assortments in this industry, allowing customers to explore their art through a wide range of categories, which includes tech, furniture, wall art, home decor, and apparel.
EBAY
Most of the artists find it great with eBay without any restrictions on this medium. A look at eBay’s category shows a wealth of what is available to you. This is why for a very long time, eBay is a trusted name in the online sales as well as offers great support to its sellers. Even their How to Sell art guides offer a complete look at what the artists will do to ensure that they’re displaying the artwork in the best light and giving it a better chance of sell.
TurningArt
If you have ever walked down the halls of a large and upscale corporate building, then there are chances you have walked by some paintings. And if you have envisioned the art lining on hallways, you must check out TurningArt. The service rents & sells art to commercial clients and coordinates their original commissions.
MINTED
Photographers, graphic designers, and illustrators must check out Minted which is the top resource for custom Christmas cards, wedding invitations, and more. Artists are chosen through Design Competitions that are generally voted by the public. Besides getting their Minted storefront, winners will win an amazing cash prize & earn a commission on the designs.
ARTNET
Artnet has actually leveraged partnerships with some major auction houses as well as art galleries and combined with event listings and news, to become the point of reference even for contemporary art collectors. So, working as the display case online for the galleries, artists that are represented by the partner galleries will request the galleries to place the work on Artnet. The work can be viewable through the gallery’s listing or artist listing, which shows events, news, artwork available, and auction results.
Zazzle
Zazzle is yet another major player in print-on-demand art world. Just like Society6, Zazzle also has an amazing range of products out there where you may feature the art. At present, this platform has more than 1,500 blank product. However, unlike Society6, Zazzle generally allows you set your royalty rate that will help you to make more sale.
ARTPLODE
Don’t like to give up commission on the art? Artplode is a best choice you. The gallery was launched in 2014, and works with dealers, artists, galleries, and even collectors that specializes in the original art as well as limited edition photographs and prints.
Rather than taking the commission when artwork is sold, this site just asks flat listing fee out there for every piece. For extra fee, they will set you with the art consultants who will help you to market the art to right collectors as well as help in pricing. The artists can also decide if they want to absorb cost of the shipping and pass cost straight to the buyer.
Pixpa
Would you like to showcase, share and sell your artwork, all at one place? Then you must try Pixpa—a simple to use and no-code site building platform. Pixpa generally empowers artists to build as well as manage their portfolios online, because of their 150 responsive templates that you can select from, and other features like the store online, blog, and even client galleries. There are over 150 responsive templates that you can opt from, and there’re built-in features such as online store, blog, and even client galleries.
REDBUBBLE
Redbubble, print-on-demand online service, was launched in 2006 and allows artists to upload their artwork to get printed on various products and reproduction prints. Redbubble generally allows the artists to set own profit margins, thus you will be able to set up the earnings in a way you like. Redbubble is an amazing choice for the artists who are looking for the print-on-demand thing as it provides a wide variety of products, stickers and stationery to apparel, and detailed analytics for your store.
ARTSY
“Artsy’s primary goal is to establish the whole world’s artistic creations for anyone with the Internet connection. Artsy, just like Artnet, is not available to the individual artists, however it is worth checking out to see if the gallery can allow you list the work there. Venture-funded gallery serves contemporary art market just by offering live auction bidding and details on the art fairs as well as exhibitions, and even gallery listings.
Partner galleries can list their pieces by artists that they represent, thus showcasing the work to biggest audience of the potential buyers.
ARTFINDER
Artfinder is located in Miami and London, the site represents artists from all over the UK, the US, and various other countries. There’s the selection process that is involved in joining. And even artists are told to submit best of their work with the brief statement for proper evaluation. Once accepted, setting up the free storefront will be quite simple. Around 33 to 40% commission comes from the sales by Artfinder. They mainly focus on photography, painting, digital art, sculpture, collage, drawing, as well as printmaking and accepts only original artwork—and not the posters and reproduction prints.
Can you earn money selling your art online?
Definitely. Commissions on the online platforms are generally less costly than at the physical galleries.
How to sell your art online for newbie?
You need to select the platform that can give you lots of support and visibility if you’re new to selling the art online. There are 2 amazing options and they are FineArtAmerica and Etsy. Additionally, you must brush up over the marketing techniques so that you will advertise the work online.
Earn Money From An Art You Created
The art market online accounts for over 8% of total art market, from 7% in the year 2015. Art sales online are thus very crucial than before.
Better still: setting up the online gallery as well as making sales of the work have not been very easy.
The guide will cover the whole thing that you want to know to begin successfully selling your art on the internet after spending lots of your effort and time creating it
How to sell your art online, check our extended recommendations
The step-by-step complete manual is for anybody who wants to sell their artwork online, no matter whether they’re the curator or creator. The resource has got some practical advice for every artists, irrespective of the kind of art that they enjoy—digital art prints, original acrylic paintings, and sculpture.
You should first select precisely what you can sell or how you can sell it. And this is because of a fact that there’re many ways you can sell the art online, so deciding what you need to sell or how to sell is an important step in this process on how you can sell your art online.
You may sell the digital files and prints of the work besides selling your original artwork that is quite difficult to find as well as commands higher cost point. While doing so, you may further optimize the time as well as generate better income from one single work piece. Suppose you create the network of website and artists to sell the work, you also can earn money just by selling people’s artwork on the internet.
For beginner and even experienced artists, we are going to cover the details of the art sales online in different sections that follow. Check subjects for each level, like using printers or handling plagiarism.
What type of art do you want to sell?
Suppose you are going through this, probably you wish to sell your art online. There’re generally 3 options when selling your art online: you can sell the original artwork, work copies, or your digital downloads.
You may demand higher rates for the original works while you sell your art online. One disadvantage is it may be quite challenging to draw visitors, however there are some simple ways you can start promoting the website as well as get past the challenge.
You won’t be selling your art as a creator but as curator in case you sell the reproduction prints. Essentially you will play role of the middleman, and selling people’s art online whereas giving an artist the predetermined commission. Many consumers like such approach, however market is cutthroat now.
The best method to avoid paying any shipping fees will be selling your art as the digital downloads online. The digital downloads will include desktop backgrounds and stock photos to scans of the printed materials. You may market your reproduction prints and digital downloads of your artwork.
Which is the best business model to use?
We have distilled the top ways you can sell your art online as we know how tough it is to select the right platform to launch the business.
- galleries and online markets
- social media sites
- web designers
It is the right time that you consider how you can sell the art once you have decided on style that you wish to sell. The common options will be selling through the supplier or online store, so either can be your own or established market.
But, you will need the website where the customers will stay in touch, find more about your art work, and buy from your, irrespective of how you select to sell your art online. Doesn’t matter which business model that you opt for, you will have to build the website.
Nothing to worry, we will explain specifics of the website building later on as that is another step over how you can sell your art piece online.
Making sales by using website builder
Users without any extensive coding experience and want attractive and high-quality store online that is easy to set up.
Just imagine your site as the private gallery online. You may create and customize the gallery by using the website builders without even knowing any coding. Information, costing, fonts, as well as layout are under your control. Also, they have got drag-and-drop functions that explains this.
Use of the store builder for selling art online and offers more benefits than these. In addition, unlike in the online marketplace and gallery, you will not need to compete with work of various other artists. Unlike other galleries that might charge 30 to 40 percent, you will not be hit with any exorbitant commission fees. That depends on builder & plan that you choose, transaction fees will apply; but, these are generally 2%.
Shopify & Squarespace are two highly well-liked builders.
Most of the website builders are not free, you only need to pay the monthly fee to accept the payments as well as fulfill the orders. Fantastic customer support that is offered by such platforms is one major benefit.
Selling through the website store
You will be in complete charge of your business even after point of sale in case you determine to sell the artwork through online retailer. For putting it in a different way, it is on you to handle this actual packaging as well as shipping of the artwork. You will have better control over entire process while using the retailer online.
It is always better to build your store online rather than using the marketplace such as Amazon and Etsy in case you wish to have better control over the business because you can very easily design pages and layout of your own store. You can use WordPress or website builder in the situation.
A CMS or content management system is a kind of software that allows even non-technical users to actually manage, create, as well as modify the content on various websites.
In simple terms, CMS is one tool that allows you create the website without creating all code right from the scratch or have coding knowledge.
WordPress is one kind of CMS that has actually gained huge popularity. You may sell online by using WordPress’s WooCommerce plugin. This creative freedom accessible with WooCommerce is totally unmatched – you will not have to fit the design aspirations in preexisting templates (though most of the website builder templates in the market are gorgeous! ), so you will get to highlight the artwork you like. You will have to know a few codes to get most from this platform, however if you do not mind, then creative freedom accessible is totally unparalleled. WooCommerce supports one third of the stores online.
Installing WooCommerce is totally free, however you will need to pay for own web host. The top-ranked provider is SiteGround, its WooCommerce plans generally come with plenty of built-in features. The web hosting is complete in charge of server where your website’s data is stored, thus it is very important you select one that you completely trust. You will not find the better match than the SiteGround as WooCommerce recommends it too, thus we are not an only ones that think it is an amazing choice!
You will find an amazing match than SiteGround that is generally recommended by the WooCommerce itself!
Selling via supplier selling
Working with the supplier instead of handling everything yourself will be preferable if you want the lower-risk way of selling your art piece online. It involves using the print-on-demand feature or dropshipper to create own prints and canvases that you may sell on order-by-order way. Any industry will benefit from dropshipping, so selling art generally involves collaborating with the print-on-demand supplier.
An actual sale can be made on the website, however your supplier can handle the remaining, including shipping and printing. Even though you will not need to pay for products until after you have sold them, such services are good if you want to test this market.
But, you can pay more for every product than you were buying raw materials in lot. Another important lesson on how you can sell online art.
A fact that many people visit the online marketplaces & galleries like Artsy, Etsy, and Saatchi Art makes it popular places to begin with. It is just as simple for the customers to use the online marketplaces and find out what they want like it is for the sellers to list down products and begin making money.
Marketing over social media
Whenever you consider there’re more than one billion users of the social media platforms such as Instagram, Facebook, WhatsApp, TikTok, and Pinterest, you may see how much lucrative it is selling exclusively out there.
Some basic suggestions are:
Post quite often: Updating the Business page twice in a day is an important step in allowing your users to know that you are available or engaged. In addition, it is the best way to keep your users engaged as well as gives them the chance to know about your brand. You can use “Insights” tool on the Business page that will help to determine time zone that most of the followers are when you’re selling your art internationally. When most of the audience is fast asleep, you do not want to post good content!
Use better and clear pictures: Pictures are the best way you can keep the people on page, however shaky pictures look a bit amateurish and can do harm. Try and keep the image size to over 2048 pixels wide and less, recommended by the Facebook, in order to avoid uploading any images of inferior quality.
Never be afraid of the promotions: Running a promotion occasionally is the best way you can get the people interested over your page & you may also get some more “likes” as well as “shares”!
Create real and original artwork to sell.
Being a creator as artist, creating original art works or copies of the original works you sell directly to the clients or indirectly over the gallery, agent or retail partner.
You can sell your original artwork in case you paint and work with the charcoal and other specialized materials. Many people like to have custom artwork that will decorate the spaces, making it the best item for anybody to buy.
With the new creator tools coming seemingly daily, it has not been very easy for the artists to sell their art directly. Pick sales channel where the target visitors hangs out depending upon your writing style as well as medium. Most of the people will find it to be a simple way to sell their art online.
Offer prints, copies, and digital files on sale
Suppose you are looking create digital art and want to make most of the time by making various copies of original photography and artwork, you may sell prints of work in various sizes. Even though digital and prints files generally sell for less than the originals, they do provide artists the best way to profit from one single art piece repeatedly.
Sell works of various artists
You may start hosting various artists in the gallery if sale of your artwork gets successful. Besides giving your customers better variety, doing this will allow you promote various other emerging artists. To drive better traffic on your website to sell art, it will be perfect for somebody who has the sizable network of artists and is marketing whiz.
With this in mind, just think about the brand or type of brand that you wish to create. While doing this, you can stay on course and create the right types of artwork, which support your brand, or advance in a right way.
So, working with the artists for selling the work online will be done in many different ways, right from selling prints or originals to getting licenses so the work will be used in the publications and printed on the goods. For the original art works, most of the galleries provide standard consignment split of over 50%.
Differences between the original art & reproductions
The art’s style & preferred medium may determine the right way to sell your art piece online. You have an option of selling the original works of your art and copies of these works, and both.
Even fine artists who are working in the traditional media as well as command high rates may determine to market only the original works, while digital art that will be reproduced without sacrificing its quality, is perfect for the prints and even merchandise. Most of the art produced in the 2D mediums has various opportunities to generate unlimited sales on one single piece.
Formats to display an art
- Open- and limited-edition prints (framed, unframed or canvases).
- Digital downloads (templates, desktop wallpaper, print-at-home, and more).
- Partnering with the brands to create limited collection sold in their store online.
- Custom artwork made on request from the customer and commissioned by the company (Note: generally, this artwork will be very unique & not to be sold as the reproduction).
- Merchandise (artwork on hats, mugs, t-shirts, iPhone cases, stationery, greeting cards, enamel pins, etc.) ).
- Getting the work licensed to companies and publications (good for the photographers & illustrators).
- Original art works, like drawings, paintings, and illustrations (note you might sell both original as well as prints of same piece).
- On wrapping paper, wallpaper, and fabric, there’re repeated prints.
Take pictures of art
You may think that creating artwork is a simple part when you have selected the niche & preferred selling strategy, however there are a lot of requirements that you need to meet. Suppose you wish to buy quality items, this will be very expensive. What type of art supplies or art medium do you want to stock up, and how can you budget the monthly and bimonthly restock.
Here’re some top drawing and painting apps that can keep you started in case you have decided to create the digital artwork. You must invest in the best quality camera as well as related equipment for the photography-based work. So, before starting, you have to think of what you want, irrespective of niche that you select.
When you have created the work, you have to take the pictures of this to show to your potential buyers. You may use the smartphone camera for that, just make sure the composition and lighting are flattering. Adding any props is also one option.
Research Your Competition.
Arts will be a competitive field as many wish to succeed in this, thus researching the competition will help you to find any loophole that nobody is venturing in. What are the people looking to buy, or how often they are looking for it? Where they are buying the particular artwork, and what is the business doing so differently to beat the competition?
When you will find out what the audience wants in your niche, you may find out how you can sell to them. commonly, direct-to-consumer model is generally used that will include selling from the website and studio. On the other hand, you can try out NFT route in case you have interest in the digital currency; here’s how you can make NFT, then sell this online.
Register the Business
Before you begin selling or earning income from the artwork, it is very important to have your paperwork in proper order. You may register as sole proprietorship free, however it will be the better idea for you to submit the paperwork as well as register as LLC. As LLC, you may easily keep proper track of the business expenses & start hiring the employees when you want them.
Remember you will have to get registered as business to have the employer identification number that is generally needed to set up the business bank account.
That depends on state you stay in, you might need business license for selling your art thus it is worth to check with the state. You may generally do it by referring to the Secretary of State and Business Division of your state.
Create a brand and promote the art
Building your own brand from ground up that generally involves social media, will be what has to happen when you have developed the website portfolio or know what you are selling. Sharing the artwork & website over social media allows people to know more about you or what you do and what you actually stand for, or what makes you different and unique.
Your brand may develop as the logical extension of the art when you develop the skills as selling artist. You are recognized as artist by your selected style and medium, this alone can cause you draw customers and admirers. When you start to think about yourself as business and artist, there’re a lot of decisions you will have to make.
The brand story as artist will influence someone’s choice to buy as art is the subjective & occasionally emotional purchase. In addition, visual style of work itself must be reflected in and enhanced by business assets such as packaging & website design.
Instagram is the best platforms you can market the business or Instagram Reels is the fantastic feature that you must use. In addition, you may answer questions, upload the videos of yourself creating your artwork, post some art tutorials on YouTube or TikTok, any combination of all these. Being creative and inventive and interacting with people are the important things that you need to know.
Any business who wants to functions sustainably over long term has to be very profitable at certain point. You should appropriately price the art to accomplish that. You may start with following formula to decide the cost of original art if you are experimenting with how you can sell the work and do not yet have known name:.
Your markup equals the retail cost after deducting all your expenses for marketing & selling any item.
Considering time you actually spent making an art is quite beneficial for such method. Artists often underestimate value of labor and time, particularly in the start.
Problem with above formula is the art value is subjective & not always based over objective factors such as material cost and labor hours. For piece with the same production expenses as those of new artist, popular artists will command exponentially higher rates. Check out market to see how the costs stack up against similar artists, and make necessary adjustments.
Gallery typically will take half of final selling rate if you ever sell through the physical and online gallery. Price that actually works out for you, gallery, and market will generally get determined just by working with the gallerists, who are the experts in valuing & pricing art.
Assign right price to your creative art
It is quite challenging to assign value to your creative artwork, however it is very important and there are a lot of things that you need to consider. Price the products a bit higher and keep shipping rates low for the customers as shipping will be prohibitively costly for the consumers. Even though it is challenging calculation, very high shipping costs discourage any would-be buyers. Although the product is expensive, in case you keep the shipping costs very low, you may increase the sales.
Keeping the costs low can help you to reach higher customers in case you sell the digital prints & reproductions, which are printed on the merchandise. For encouraging the products as collectibles, one can raise the prices once you establish the customer base. You may take in account some special offers as well as smaller production runs.
So, making living as working artist will be possible in case you know how you can value or price the work. But, how can you sell the art online—and earn money doing this? It will be tough to price the art as it frequently does not adhere to the established costing practices.
Work with the galleries to sell your art at pop-up shops, exhibitions, and offline events.
The best way you can become popular is collaborating with the art gallery. Choose the galleries that suit your work as well as artistic goals and determine where you would like to exhibit the art.
You can attend gallery events, and network with professionals who are in your field, speak about your art work, submit various applications, and not to forget adhere to the submission guidelines. You need to keep all your options open as entering the gallery is not always simple.
You do not need to sell the artwork online; you may do so through the traditional retail outlets. Thus, frequent use of the traditional media, scale and texture of artwork are lost in the digital representation. “The actual physical work, thus when we exhibits, you may walk in the gallery and see I’m real person who has got technical skills and will do paintings as well as large-scale installations.
Take the work offline and connect with the fans as well as reach out new audiences. You may attract customers back to the online store with personal experiences.
How To Display An Art?
To start with, this goes without any saying that effectiveness of the artwork is based on image that you use over the store. The top practice is to make sure all of these images that you upload are of same size. While doing so, you may highlight some important aspects of the work whereas conserving space as well as maintaining better quality. In addition, customers may zoom in on the specifics as well as textures, and view piece from different perspectives. To know more, you can read the comprehensive guide by taking product photos, however for now, let us talk about a few other strategies to enhance the artistic presentation.
Classifying the artwork
The artwork must be arranged rightly, like any other successful store online. Museum’s rooms are well-organized for the visitors to explore. They’re organized thematically, via artists, and chronologically. This gallery is also navigable for the visitors to check out on foot.
What makes the online art gallery different?
The website builders & WordPress make this process very simple, whereas online marketplaces may frequently handle the categorization for you. For example, you can make the “Featured Collection” of best work, which appears on home page of the website. To arrange the artwork in logical structure, you may use categories. Desired art piece will be accessed quickly by the visitors (or potential buyers). This may be:
- Form of art, just like painting or sculpture.
- Landscape or portrait theme.
- 2001–2011 is time frame in professional life.
- Best way to upsell will be including related & suggested artwork section.
To make sure that the customers will sort by different work types, and by price, material, size, and delivery option, you may use filters.
Writing excellent descriptions
Ensure to include the alt tags as well as meta descriptions while uploading the artwork. So, by including the alt tags, you may ensure Google will understand your website’s images or how they relate overall. The rankings can improve when Google learns about your site. More customers that you draw, higher will be your rankings. You can think of alt tags as library’s cataloging system. So, whenever any users search on the internet, they will direct users to an appropriate image & help Google to organize it better.
Meta descriptions will describe content of the website. In addition, they help in improving the website’s positioning over Google. They resemble cards under the exhibits in museum.
Divide descriptions in two parts: facts and narrative.
In a story, there’re:.
- Who and what motivated you.
- How this personally relates you as artist.
- Why to use any unique ways and supplies to make this work.
- How does it relate to your previous work.
Details include:
- What have you used to create an art, and materials, plaster and acrylic paint, for example. Canvas type must be mentioned too.
- Dimensions in inches and centimeters. Ensure customers are totally aware that artwork can fit where they plan to display this if you wish to sell this as the art online.
- Options to ship & courier services for the delivery.
- Can customer get artwork rolled & stretched? Can you use the bubble wrapyou’re your packaging?
- Cost of work is price.
Advertising for an art
Most of the artists got their first start over social media, building fan base before they open the shop and earning money from the work they create. It makes sense actually to direct the initial efforts as well as financial resources toward channel where you saw greatest success.
You may promote an art in many different ways as well as increase the traffic to all your sales channels.
- Get paid advertising campaigns running on websites such as Google and Facebook.
- Producing content & regularly interacting with the fans or art communities can help you to invest in the organic social media. Specialized and emerging platforms are often the right places to succeed, despite a fact that the algorithms make this harder to do it.
- Run contests and give followers over social media discounts (bonus: use it to expand the email list).
- Whenever you launch the new website and collection, stay in touch with the media outlets & influencers. You can decide to hire PR agency when you grow.
- For increasing organic traffic, you can use content marketing. Use your knowledge for producing tutorials, art, peeks, etc that are related content.
- Create new page for online gallery and start blogging. When your blog is properly set up, begin writing of what you love. Strong content management software provided by the WordPress can be very useful if you are particularly interested in blogging aspect of the promotion.
- For increasing the store’s visibility over search engines, know more about SEO.
- Improve visibility with the offline marketing. For reaching new and larger audiences, participate in the art markets or shows, and work with the gallery.
- Email marketing: Building personal connection with the customers & followers through emails will be a better strategy. You may spread word about the new artwork, sales and pop-up events.
- Use CRM: CRM software generally allows you keep proper track of the communications, information, as well as notes about the current and potential clients. Many people within the organization may access data that is kept in the centralized database.
In an end, you will have to strike the balance between your willingness and skill level to produce better content and amount of time that you are left for marketing. Often artists prefer to focus on what they will do best as well as leave rest to the professionals. Also, working with the retail and gallery partners will result in the lower margins, however it can relieve you of responsibility for the marketing purpose.
Shipping & packaging
Packaging & shipping process will impact reputation of the business, thus you need to plan accordingly if you are selling tangible art works.
Use very strong cardboard, heavy-duty bags, bubble wrap, packing paper, as well as clear packaging tape while shipping the framed artwork; you can consider double-boxing this for the added security. These will be shipped in the padded satchels for the smaller art works.
Weight & shipping dimensions should be taken in account, and distance and travel time, labeling and taping, shipping type you offer customers, and ability for buyer to track the purchases.
You should select the package option from the builder while filling any order. Choose the package that can meet your delivery needs. You may arrange for delivery of the artwork by using builder’s connections with FedEx and UPS. The courier services accept most of packaging kinds.
You should decide on package type, dimensions and weight. Cost your client can pay at a checkout page can often get determined by that.
Insurance is an excellent add-on.
Ensure you have appropriate insurance before you start selling the art online.
Limited insurance typically is available on most of the packages from the carriers such as FedEx & UPS. In case of the domestic packages without any declared value, UPS will be responsible for damage over $100. You should enter value while setting up shipment if the artwork is above this.
Look in particular insurance coverage expenses and exclusions for every courier. Better insurance you must have may depend upon valuable the artwork is.
When selling your art, copyright protection must be used.
The risk of plagiarism exists if you sell your art piece online.
The artistic work you make must be safeguarded. Original work that is perceptible and tangible, like works of visual art, websites, and photographic art, will be protected by copyright law.
Ensure that the “Contact Us” and Service page of your art gallery includes your email & phone number. If possible, give your fans the direct line. There is unpaid publicity!
If you discover somebody has copied your piece of art, contact them. You can tell them you are the original creator & they are using the work without any permission of yours. Before deciding to file a lawsuit, send a follow-up email.
Bottom line is, as an artist, you have got the rights. You have the right to speak with the copyright attorney in case you believe you are a victim of plagiarism.
Conclusions on how to sell art online
We have outlined some important elements for selling your art piece online in the guide. You must add the products, arrange for the payments, handle your shipping, as well as perform various other tasks.
Act and start selling your precious artwork online!
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